Wizzyl Learning Hub

Discover what B2B marketing is and how it works. This beginner-friendly guide covers strategies, examples, and tips for start-ups, students, and SMEs.

As a marketing or design student in the UK, staying ahead of the game means keeping an eye on important dates that can shape your academic and professional journey. From student loan drops to exciting career opportunities like becoming a Red Bull Student Marketeer, we've got you covered with the key dates for 2025. January: The Fresh Start Mid-January : Student Loan Drop The Student Loans Company typically disburses the first instalment of the year in mid-January. Time to stock up on beans, restock your design supplies, or invest in that Adobe subscription you've been eyeing. End of January : Student Portal Updates Many universities update their student portals with second-semester timetables and deadlines. Bookmark the important ones so you can balance coursework with side hustles and downtime. March: The Pre-Easter Hustle March 15th : Red Bull Student Marketeer Applications Open If you're looking for a role that combines creativity with marketing, keep your eye on Red Bull's job board. This gig is a great way to build your CV while being part of a globally recognised brand. Late March : Student Finance Applications Open Applications for the 2025-2026 academic year open. Submit your details early to avoid stress later. April: Exam Prep Meets Networking April 12th : Spring Networking Events Many industry bodies host career fairs and digital marketing panels this month. Check sites like Eventbrite or your student portal to find free or discounted tickets. June: The Big Push Early June : End-of-Year Submissions Deadlines for final projects and exams roll in. It's crunch time for design students finishing portfolios and marketing students crafting killer strategies. Late June : Second Student Loan Payment Another cash drop from the Student Loans Company - just in time to celebrate the end of exams or fund summer internships. August: Summer Internships and Budget Stretches Mid-August : Student Finance Confirmation Expect confirmation emails about your funding for the next academic year. Check your inbox (and spam folder) to avoid surprises. August 28th : Clearing Ends For students considering switching courses or institutions, this is your last chance. September: The New Year Begins Early September : Third Student Loan Payment The last instalment for the academic year lands, helping you gear up for the new semester. September 25th : Digital Marketing Freshers’ Events Marketing students, don’t miss out on workshops and brand-hosted mixers at universities. They’re fantastic for networking and freebies! October: Time to Shine October 10th : Freelance Gigs Go Live As brands gear up for the festive season, opportunities for freelance designers and digital marketers skyrocket. Get on platforms like Fiverr or LinkedIn to grab them early. December: Wrapping Up the Year Early December : Portfolio Reviews Many courses have mid-year reviews, so ensure your work is ready to shine. Mid-December : Christmas Budget Prep The third loan payment should stretch till January, so plan your spending to avoid an empty bank account during the holidays. 2025 is your canvas - whether you’re diving into creative design projects or cracking the code of digital marketing. Stay on top of these key dates and make your year one to remember! Want to simplify student life? Follow Wizzyl for tips, resources, and updates tailored to UK students navigating uni and beyond.

In today’s digital world, marketing is ever-evolving, with new channels and strategies emerging regularly. Amidst all the changes, one question persists: Does email marketing still work in 2024-2025? This article takes a deep dive into the role of email marketing in modern business, examining its effectiveness and offering insights for businesses considering their next marketing moves. What is Email Marketing? Email marketing is a direct form of communication where businesses send personalised messages, promotions, updates, or offers straight to subscribers’ inboxes. It’s a tried-and-true method that can build customer relationships, increase sales, and drive engagement - when executed well. Through targeted emails, companies connect with their audience on a personal level, which is essential for nurturing customer loyalty. This level of direct contact also allows businesses to deliver valuable content that speaks directly to subscribers’ needs, increasing the likelihood of conversions. Why Email Marketing Remains Relevant Despite the rise of social media, SMS marketing, and push notifications, email marketing retains unique advantages: Direct Access to Subscribers : Unlike social platforms that rely on algorithms, emails land directly in subscribers' inboxes, putting businesses in direct contact with their audience. Personalisation and Segmentation : Modern email platforms allow highly customised messages tailored to subscriber behaviour, preferences, and demographics. High ROI : Email marketing has historically delivered one of the highest returns on investment (ROI) across digital marketing channels. According to recent research, for every £1 spent on email marketing, businesses can expect an average return of £36. Owned Channel Control : With social media platforms, algorithm changes can affect reach, but email lists remain within the company's control, offering a reliable, direct line of communication. Is Email Marketing Still Working in 2024-2025? Absolutely. Email marketing continues to thrive and remains a top choice for businesses seeking a direct, cost-effective way to reach their customers. While some tactics may need updating, the core value of email remains strong. Key Trends in Email Marketing for 2024-2025 Automation and AI-Powered Content : Using AI for subject line generation, segmentation, and personalisation is enhancing open rates and engagement. Businesses are now able to automate highly personalised messages based on triggers and subscriber behaviour. Interactive Emails : Interactive elements like image carousels, gamified content, and surveys directly within emails keep recipients engaged and can increase click-through rates. Mobile Optimisation : With over 50% of emails opened on mobile devices, ensuring that emails are mobile-friendly is non-negotiable in 2024. Privacy-First Strategies : Given GDPR and increased privacy awareness, email marketing now requires transparency. Informing users how their data is used builds trust and aligns with privacy regulations. How to Get Started with Email Marketing in 2024-2025 Choose the Right Platform : Platforms like Mailchimp , HubSpot , or SendinBlue offer advanced features for automation, segmentation, and reporting. Build a Quality Subscriber List : Start with people who genuinely want to hear from you. Quality over quantity is key for avoiding spam filters and improving engagement. Craft Valuable, Targeted Content : Each email should offer value - whether it’s educational, entertaining, or promotional. For inspiration on creating engaging content, explore our latest tips on creating compelling digital content. Measure and Optimise : Track open rates, click-throughs, and conversions. Adjust your approach based on performance to improve effectiveness over time. Is Email Marketing Right for Your Business? If you’re wondering if email marketing is a good fit, consider your goals. Whether you’re a small local business or a large corporation, email can help foster customer loyalty, drive repeat sales, and keep your audience informed. To see how it fits within your broader marketing strategy, consult our top digital marketing statistics guide. Final Thoughts In an era dominated by digital transformation, email marketing holds its ground as a powerful tool. From personalisation to automation, the possibilities are immense and evolving. With the right strategy, email marketing in 2024-2025 can offer significant returns, fostering long-lasting relationships and driving measurable growth. If you’re ready to harness the power of email marketing, or if you’re unsure where to start, feel free to get in touch with the team at Wizzyl . We specialise in creating email campaigns tailored to your business goals, ensuring every message reaches the right audience at the right time.

In today’s world, digital marketing is a key driver of success for businesses, large and small. With every business aiming to have a strong online presence, digital marketing professionals are in high demand. But if you're new to the field, you may wonder, How do I get started in digital marketing? and Is digital marketing a good career choice? This guide will break down the essentials of getting started, the skills you'll need, and the exciting career opportunities digital marketing offers. Why Digital Marketing? Digital marketing isn’t just a job; it’s a skill set that’s relevant across almost every industry. As more businesses shift their focus to online platforms, the need for savvy digital marketers continues to grow. According to recent reports, the global digital marketing industry is expected to grow by over 10% annually, proving that it’s an industry with staying power and potential for advancement. But beyond job security, digital marketing is a career that allows for creativity, strategic thinking, and measurable impact. Whether you’re interested in content creation, social media, SEO, or analytics, there’s a niche for everyone. Getting Started in Digital Marketing: Key Steps If you’re ready to dive into digital marketing, here are some of the foundational steps to help you get started: 1. Understand the Basics Start with the fundamentals of digital marketing. This includes SEO, social media, content marketing, email marketing, and pay-per-click (PPC) advertising. Free courses from Google, HubSpot, and other platforms offer beginner-level insights into these areas. Pro Tip: Google’s Digital Garage and HubSpot Academy provide certification courses for free, which look great on a resume! 2. Learn Through Practice Digital marketing is a hands-on field, so practice is essential. Create a blog, manage social media accounts, or experiment with basic SEO techniques on a personal project or a friend’s business. Practical experience will teach you more than theory alone and give you real-world examples to showcase in interviews. 3. Master Key Tools and Platforms There are several digital marketing tools that are widely used in the industry, such as Google Analytics, SEMrush, Ahrefs, and Hootsuite. Each tool offers unique insights, from tracking website traffic to optimising social media content. Becoming familiar with these tools will make you more marketable to employers and better equipped to run successful campaigns. 4. Build Your Portfolio Whether you’re freelancing or managing your own projects, build a portfolio that showcases your skills. Include examples of your work in areas like social media strategy, content creation, or website traffic analysis. A strong portfolio sets you apart from other candidates and demonstrates your hands-on experience. 5. Network with Industry Professionals Networking is critical in digital marketing. Attend industry events, join online communities, and connect with professionals on LinkedIn. Engaging with others in the field not only helps you stay up-to-date with trends but may also lead to job opportunities. 6. Stay Updated with Trends Digital marketing is an ever-evolving field. Algorithms, tools, and strategies are constantly changing. Staying informed about trends will give you a competitive edge. Subscribe to industry blogs, follow thought leaders, and participate in webinars to keep your knowledge fresh. Is Digital Marketing a Good Career? Absolutely. Digital marketing offers diverse opportunities, high demand, flexibility, and great earning potential. Here’s why digital marketing is an excellent career choice: 1. High Demand for Skills With businesses constantly looking to improve their online presence, there’s no shortage of digital marketing jobs. This demand is expected to continue as more companies rely on digital channels to reach their customers. 2. Flexibility and Remote Opportunities Digital marketing can often be done remotely, making it a flexible career. Many digital marketers work as freelancers, consultants, or even start their own agencies, offering freedom that traditional office jobs may not provide. 3. Diverse Specialisations Digital marketing is not a one-size-fits-all field. It includes various specialties, such as SEO, social media, content strategy, and analytics. You can explore different areas and choose a path that aligns with your skills and interests. 4. High Earning Potential As you build experience, your earning potential in digital marketing increases significantly. Entry-level roles may start modestly, but specialists, managers, and directors can command competitive salaries, especially those with in-depth knowledge in areas like SEO, PPC, or data analytics. 5. Opportunities for Creativity and Data-Driven Decision-Making Digital marketing allows you to be creative with content and strategy while leveraging data to make informed decisions. If you enjoy the mix of analytics and creative work, digital marketing is the perfect blend of both. 6. Room for Advancement Many digital marketers start in entry-level roles but quickly move up as they gain experience and learn more about the industry. With continued learning and specialisation, you could advance to roles such as Digital Marketing Manager, SEO Specialist, or even Chief Marketing Officer. Frequently Asked Questions About Digital Marketing Careers Q1: Can I enter digital marketing without a degree? Yes, many successful digital marketers are self-taught. While a degree can be helpful, practical skills, a strong portfolio, and a willingness to learn are often more valuable. Q2: How long does it take to become proficient? It depends on your dedication and previous experience. With consistent learning and practice, many people feel comfortable within six months to a year. Q3: Is digital marketing suitable for freelancers? Absolutely! Many digital marketers work as freelancers or consultants, offering flexibility and the opportunity to work with a variety of clients. Final Thoughts: Your Next Steps in Digital Marketing Digital marketing is a rewarding and dynamic career choice that opens up numerous opportunities. If you’re ready to take the leap, start with foundational learning, gain hands-on experience, and build your skills over time. With a growing demand for digital marketing professionals, now is a fantastic time to enter the field. Whether you’re considering a full-time career or a part-time freelance gig, the journey to becoming a digital marketing pro is full of learning, creativity, and career growth potential. Ready to dive in? Start exploring, practicing, and connecting with the digital marketing world. Your future as a digital marketer could be just a click away.

In today’s digital world, finding reliable, scalable income streams is crucial for business growth. Whether you’re running an online business, a small startup, or even a side hustle, two powerful concepts can significantly impact your revenue model: Monthly Recurring Revenue (MRR) and Master Resell Rights (MRR). But what exactly do these terms mean, and how can they help your business grow? Let’s dive into both concepts and explore how Wizzyl can empower you to maximise their potential. What is Monthly Recurring Revenue (MRR) and Why It Matters? Monthly Recurring Revenue (MRR) is one of the most important metrics for businesses that operate on a subscription model. It’s the predictable, steady income your business can count on each month from customers who subscribe to your products or services. MRR allows you to: Predict future revenue more accurately. Track business growth and adjust your marketing strategies accordingly. Improve customer retention, since subscription models encourage long-term relationships. For example, if you run a membership website where users pay £30 per month for exclusive content, and you have 100 active subscribers, your MRR would be £3,000. As your customer base grows, so does your MRR—providing a clear picture of your financial health. How Wizzyl Helps Boost Your MRR Wizzyl makes it easier than ever to build a subscription-based website that generates MRR from the start. Whether you’re a fitness coach offering monthly workout programs, a digital marketer selling ongoing consulting services, or an artist running a paid membership community, Wizzyl can help you: Set up custom subscription plans for different customer segments. Integrate automated payment systems for seamless billing. Track your MRR growth using built-in analytics tools, so you always know how your business is performing. A professional website designed with MRR in mind can be the key to scaling your revenue streams, and Wizzyl gives you the tools to make that happen. Understanding Master Resell Rights (MRR) for Digital Products Master Resell Rights (MRR) is a licensing option for digital products, allowing you not only to resell a product but also to grant resell rights to others. This means that when you purchase a digital product with MRR, you can sell it to your customers - and your customers can do the same. This creates a unique business opportunity, especially for entrepreneurs and small businesses looking to: Diversify their income with little upfront investment. Offer value-added products to their existing customer base. Leverage a scalable business model, allowing them to grow without the need to create new products from scratch. Imagine offering ebooks, software, or courses under MRR. Your customers not only get valuable content, but they can also make money by reselling it—creating a win-win situation for everyone. How Wizzyl Supports Your MRR Product Sales With Wizzyl, setting up an e-commerce platform to sell digital products with MRR is simple and efficient. Our platform is built to: Create product pages optimised for digital sales. Integrate with secure payment gateways to handle transactions. Provide automated delivery systems so your customers can receive their purchases instantly. Whether you’re selling an online course, a software tool, or a bundle of digital products with Master Resell Rights, Wizzyl allows you to manage everything from one user-friendly dashboard. Grow Your Business with Wizzyl: The All-in-One Solution for MRR Success At Wizzyl, we understand that small businesses and entrepreneurs need flexible, scalable solutions to grow. That’s why we’ve built a platform that supports both Monthly Recurring Revenue and Master Resell Rights, giving you the freedom to choose the business model that works best for you. Want to build a subscription-based website? Wizzyl’s tools make it easy to launch and grow a site designed to generate recurring revenue. Looking to sell digital products with Master Resell Rights? We’ll help you set up an online store that attracts customers and keeps them coming back. Real-World Success Stories We’ve helped businesses like yours generate MRR and build successful digital storefronts. For example, imagine a local fitness instructor who transitioned from one-on-one classes to a subscription-based membership site using Wizzyl’s platform. By offering exclusive content and virtual classes, they grew their MRR from £1,500 to £5,000 in just a few months. Another entrepreneur used Wizzyl to sell digital products with Master Resell Rights, creating a passive income stream while empowering their customers to do the same. Their digital store is now a hub for high-quality, re-sellable products that offer real value to buyers. Ready to Maximise Your MRR? Let’s Talk. Whether you’re looking to scale your business through subscription models or sell digital products that provide value at every level, Wizzyl has the tools you need. Our websites are designed to help you grow your Monthly Recurring Revenue and take full advantage of Master Resell Rights. Want to learn more? Schedule a free call today , and see how easy it is to get started. Wizzyl - your partner in building a business that generates income month after month.

In the fast-evolving world of digital marketing, staying informed on the latest trends and statistics is essential for making strategic business decisions. At Wizzyl, we’re all about making it easy for entrepreneurs and small businesses to stay ahead with tools like our Free Digital Marketing Audit and Local SEO Tool . Let’s dive into the top digital marketing statistics of 2024 to help you navigate your digital growth strategy. 1. SEO is Still King 68% of online experiences begin with a search engine. (Source: ahrefs ) Why It Matters: Ranking high on search engines remains crucial for visibility. Use Wizzyl’s Free SEO Audit Tool to analyse how well your website performs and identify key areas to improve. 2. Mobile Users Dominate Search Traffic Mobile accounts for 54.8% of global website traffic. (Source: Statista ) Why It Matters: Optimising your site for mobile is no longer an option; it's a necessity . Check your site’s mobile performance with our Free Website Audit Tool . 3. Video Content Drives Engagement Video marketers get 66% more qualified leads per year. (Source: OptinMonster ) Why It Matters: Incorporating video content into your marketing strategy can significantly boost engagement and conversions. Start building a video-centric website with Wizzyl’s easy-to-use Website Builder . 4. Local SEO is Essential for Small Businesses 78% of local mobile searches result in an offline purchase. (Source: Search Engine Land ) Why It Matters: If your business isn’t showing up in local search results, you’re missing out on high-intent customers. Wizzyl’s Local SEO Tool can help you get listed on Google Maps, and other applications and platforms, and improve local visibility. 5. Website Speed Impacts User Retention 40% of users abandon a website that takes more than 3 seconds to load. (Source: Forbes ) Why It Matters: Fast-loading websites offer a better user experience and retain visitors. Our Free Website Audit will give you insights into your website speed and ways to optimise it. Conclusion: These statistics highlight the direction of digital marketing in 2024 and 2025, and with Wizzyl’s tools, you can take full advantage of the trends. Whether you’re looking to improve your SEO, speed up your website, or dominate local searches, Wizzyl has the resources to help you succeed. Ready to take the next step? Start with our Free Digital Marketing Audit and unlock the potential of your business.

Getting an “Excellent” ad strength in Google Ads can make a significant difference in your campaign’s success. At Wizzyl, we understand the importance of optimising your ads to drive better performance, higher click-through rates, and more conversions. Here’s how you can take your Google Ads from “Good” to “Excellent” with these actionable tips: 1. Leverage Responsive Search Ads (RSAs) for Maximum Impact Diversify Headlines: Include 10-15 unique headlines to cover different keywords, benefits, and CTAs. This variety allows Google to better match your ad to various search queries. Craft Unique Descriptions: Offer 3-4 distinct descriptions highlighting different aspects of your service or offer. This diversity helps Google create more effective ad combinations. Avoid Redundancy: Ensure each headline and description offers something new to maximise ad strength. 2. Enhance Keyword Coverage for Better Reach Incorporate High-Performing Keywords: Naturally integrate top-performing keywords into your headlines and descriptions. Use Keyword Variations: Include different variations, including long-tail keywords, to broaden your reach and capture more search queries. 3. Increase Relevance and Specificity Align with User Intent: Tailor your headlines and descriptions to match the search intent of your target audience closely. The more relevant your ad, the better it will perform. Highlight Unique Selling Points (USPs): Clearly communicate what sets your product or service apart from the competition. Mention Offers and Promotions: If applicable, include any special offers, discounts, or promotions to attract more clicks. 4. Use Dynamic, Action-Oriented Language Strong CTAs: Use varied and compelling calls to action like “Get a Free Quote,” “Learn More Today,” or “Book Now.” Urgency and Exclusivity: Incorporate dynamic language that implies urgency or exclusivity, such as “limited time,” “exclusive offer,” or “only today.” 5. Optimise Ad Extensions for Enhanced Visibility Maximise Use of Ad Extensions: Implement all relevant ad extensions, such as site links, callouts, structured snippets, call extensions, and location extensions. These not only provide additional information but also increase your ad’s visibility. Keep Extensions Updated: Regularly update your ad extensions to ensure they remain relevant and accurate. 6. Structure Your Ad Groups for Precision Create Tight Ad Groups: Ensure your ad groups are closely themed around specific products or services. This improves the relevance of your ads to the targeted queries. Test Ad Variations: Regularly test different ads within each ad group to find the best-performing combinations, refining your strategy continuously. Why These Strategies Matter for Your Wizzyl Experience By following these steps, you’ll not only improve your Google Ads performance but also maximise the benefits of using Wizzyl’s intuitive tools. Our platform is designed to make digital marketing accessible and effective, ensuring your campaigns reach their full potential. Whether you’re building a website or running ads, Wizzyl’s user-friendly approach ensures you have everything you need to succeed in the digital world. Stay ahead of the competition and take your Google Ads to the next level with Wizzyl! Visit wizzyl.com to learn more.

Perfect for Social Media Management and Marketing - SEO tips included!

Understanding the Backbone of Fast and Reliable Websites